The Storefronts Initiative

Art and artists have never been more valuable – or more endangered – than in 2021

Beginning in October 2020 and through 2021, Oakland Art Murmur, in partnership with Immersive Arts Alliance and local property owners, will activate empty storefronts with art created by Bay Area artists.

In this difficult Winter, as we look toward Spring, we ask you to support these artists and this initiative: to spark light and inspiration in the streets and sidewalks around us!

A Storefront creates an identity for a location, and tells us what is for sale there. Art creates a transaction where money may not change hands. We expect from art something less fungible, harder to quantify, occupying a special place in the sphere of human invention.

“We are lucky to have so many artists that reveal Oakland’s creative and resilient spirit. In these unprecedented times, we must consider how we support meaningful and safe interactions in public spaces. The Storefronts Initiative engages local artists with our commercial districts to create socially responsible and provocative encounters within our city,” said Roberto Bedoya, the City of Oakland’s Cultural Affairs Manager.

“Great program! We are excited to see Oakland’s storefronts serve as canvases for artistic expression.The Storefronts Initiative will bring beauty and illumination to Oakland, at a time when the arts matter more than ever.” said Kelley Kahn, Policy Director, Office of the Mayor, City of Oakland.

Help OAM and IAA continue this work by making a donation to the program. Any amount is welcome (with donor rewards for specific donation amounts).

100% of the proceeds will go towards production, installation and artist compensation.





Donor Rewards

$250 – $499 – Your name mention on Oakland Art Murmur and Immersive Arts Alliance websites.

$500 – $999 – Your name mention on the activated storefront signage plus Oakland Art Murmur and Immersive Arts Alliance websites.

$1000 or more = Private, virtual tour of an exhibiting artist studio plus your name mention on the activated storefront signage plus Oakland Art Murmur and Immersive Arts Alliance websites.


On View Now – 5520 College Avenue, Rockridge


Chadwick Heath Moore

Chadwick Heath Moore, Trying to Hold Your Shit Together, 2016

Chadwick Moore’s intensely elaborate work shifts between drawing, painting, collage and sculpture. Using a wide range of components – from discarded infant formula bottles and abandon furniture, to collage imagery from both found and personally taken photographs- he builds a dense palette to create psychological landscapes.

Special Thanks to Julie Armistead for her generous support of this installation.


On View In 2021

Christine Ferrouge

Christine Ferrouge, "Picnic"

Christine Ferrouge paints girlhood where character and identity are forming quietly beneath the surface. Her work reveals strong and dignified women-to-be who grapple with their world through the serious work of imaginative play. She contemplates their safety and surroundings as they pause in magical moments or quiet introspection. Home interiors, fiery valleys, or muddy shorelines are some of the places where she documents these young future citizens of our planet and society. Each work invites viewers into a multilayered narrative that extends beyond the canvas.



Nemo Gould

Nemo Gould with a Kinetic Sculpture

Oakland Artist Nemo Gould is a master accumulator, of both materials and building techniques alike. His work pushes the limits of found object art and challenges the viewer to experience art through interaction and experience. Gould received his BFA from the Kansas City Art Institute in 1998, and his MFA in sculpture from U.C. Berkeley in 2000. His work is featured in museums and collections throughout the U.S. and abroad.


Joty Dhaliwal

Joty Dhaliwal, Engineering the Self

Joty Dhaliwal is an artist by nature, a philosopher by formal education, and a technical designer by profession. Her work examines relationships as a way of unmasking behaviors latent within natural, cultural, and built systems. Her interests range from psychology and machine learning to micro-grids and mesh networks. In the past, she has largely worked with physical materials and 3D design. In the present, with electronics and signals.

Richard Nelson

Anastatica, Richard Nelson

Richard-Jonathan Nelson is a multi-disciplinary artist who uses textiles, video, and digital manipulation to create alternative worlds of speculative identity. His work is multi-layered, chromatically intense and mixes images of the natural world with reference to hoodoo, queer culture, and Afro-Futurism. He uses his constructed worlds to examine the overlapping spheres of culturally perceived identity and the emotional memory of what it means to be a queer black man. Thereby creating a limbic space free from the weighted excepted western cultural reality, and able to examine the unspoken ways systems of power persist.


Past Exhibitions

Sally Weber, FLUX

Oakland Artist Sally Weber creates light installations and artwork using holography, large-format photography, dimensional imaging, computer graphics and video. Weber received her Master of Science from Massachusetts Institute of Technology, Center for Advanced Visual Studies. Her work is featured in museums and collections throughout the U.S. and abroad. For more check out our Interview with Sally Weber.

Special Thanks to Maria Alderete for her generous support of this installation.